Despite the serious shortage of some skills, the disconnect between employers and job seekers is not surprising given how many job descriptions fall victim to the “experience-needed syndrome.” This ailment manifests itself in two ways. In one, job descriptions for entry-level positions ask for experience, which shuts out many young workers. In the other, seasoned workers find the “experience-needed syndrome” becomes the “exact experience needed syndrome.”
Further, job descriptions tend to be opaque in communicating exactly what is involved with a job. As Johns suggests:
Use job titles that clearly describe the skill or profession as it is today. Young workers may not know what a bank teller actually does (because they have always used an ATM machine) or that a Proof Operator is a data entry job.