But getting to the heart of the matter, Facebook at this time just isn’t delivering. It’s heresy, especially on a day when the social network is making millionaires out of many and billionaires out of a few. However, the reality is that the number of hires sourced directly from Facebook is all but negligible for most companies. (As they say in the car ads, your mileage may vary.)
The CareerXroads survey, this year asked the recruiting leaders of a few dozen major companies — companies that typically have the resources to manage a significant social media presence — what impact Facebook, Twitter, LinkedIn, and social media sites generally have on their recruiting.
The short answer is: not much, when it comes to Facebook and Twitter. In fact, Twitter actually fared better than Facebook for direct sourcing. The full results in the accompanying charts plainly show that with the exception of the company profiles, Facebook otherwise doesn’t deliver a whole lot.
What is your experience, has your company successfully used social media to recruit?